A study of marketing plan and strategy for java tree coffee company

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A study of marketing plan and strategy for java tree coffee company

Families Sample Coffee Shop Business Plan Template — SWOT Analysis Our intention of starting a coffee shop is to test run the business for a period of 3 to 5 years to know if we will invest additional money, expand the business and sell franchise which is why we are only settling with just an outlet for now.

Despite the fact that we are running a small scale coffee shop business unlike Starbucks and Cost Coffee, we still went ahead to conduct a SWOT analysis. We did this in order to ensure that we have what it takes to run a coffee shop and perhaps even build an international coffee brand like the afore mentioned brands.

Our area of strength in Coffee4All is not limited to the location of the coffee bar and also the varieties of coffees that we serve, but also our excellent customer service and the ambience of our Coffee shop. The perceived weakness for our business could be that we are starting on a small scale; just one outlet and perhaps because we have a limited space to expand the bar if the need arises.

The fact that we are going to be operating our coffee bar in one of the busiest airports in the whole of the United States of America provides us with unlimited opportunities to sell our coffees and pastries.

We are certain that we are not going to struggle to attract customers; all we have to do is to maintain the quality of our products and also offer excellent customer services in order to continuously welcome repeated customers. One of the threats that are likely going to confront us is the policy of the airport authority.

If the airport authority decided to close down all the shops within its facility, there is hardly anything we may possibly do about it, other than to look for a shop elsewhere.

Case Study Contents

Our Competitive Advantage Going by the arrangement we met on ground, we are going to be one of the 2 coffee bars that will be in operation in the area around the airport where our coffee shop will be located.

As a result, we are going to struggle less to make headway in the business. In essence, we have little or no competition. We plan to run a standard coffee business which is why we hired one of the leading business consultants to work with us in setting up our coffee business.

The business consultant we have hired has over 15 years of experience in the retail coffee industry and has successfully opened several coffee bars in major cities across the United States of America. So far, he has been able to deliver on key areas and he will continue to work with us on market research, customer satisfaction surveys and to provide additional input into the evaluation of the new business opportunities as regard opening other outlets and selling franchises when the need arises.

We believe that with all these hard and detailed work that is being put in place, we shall no doubt be a force to reckon with when we eventually commence operation and open our doors to consumers who want to be given a run for their money.

But in the future, we may likely go into the sale of franchise which is going to be an additional source of income for the company. Sales Forecast It is important to state that our sale forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.

A study of marketing plan and strategy for java tree coffee company

Below is the sales projection based on the location Los Angeles International Airport of the coffee bar and the traffic that the location attracts every day of the week: Coffee cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee Irish Coffee and Brandy Coffee et alfiltered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al: Please note that thousands of travelers transit through this airport every week, hence there is the likelihood of the coffee sale to increase especially when flights are delayed or cancelled and during winter periods.

The idea is to attract as many people as possible to our coffee shop. This is in line with the industry averages for this size of coffee shop in the United States of America.

Over and above, as Coffee4All gets established, our net profitability will likely increases from Our Pricing Strategy When it comes to fixing prices for the range of coffees and pastries we sell, we are going to ensure that we set pricing in line with what is available in the coffee industry.

We are very aware that we have got to lower our price so that we will be able to attract customers like never before as we seek to gain recognition as newbies. When this is achieved, then bottom line is that our customers will derive real satisfaction when they consume our coffee and pastries We also have plans in place to discount our coffees once in a while and also to reward our loyal customers with free cups of coffees.

Our unique selling point as a coffee shop cannot be far fetched; we are located in one of the busiest airports in the world. That alone will give us leverage over our competitors in the industry.

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Furthermore, part of our unique selling strategy is to ensure that we have assorted coffee in our coffee bar at all times. This will give our customers and potential customers the options to make their choice whenever they want to buy coffee from us.

Benefits Our Client Stand to Gain When They Patronize Our Coffee Bars Aside from the fact that our customers will have the opportunity to buy neatly brewed assorted coffees, they will also have the opportunity to drink their coffee in a relaxed environment.

We will ensure that we coffee beverages served in different forms cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee Irish Coffee and Brandy Coffee et alfiltered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.

Good quality and neatly prepared coffee A relaxing and conducive environment for networking and socializing not ignoring the fact that at all times good music live band, karaoke and jazz et al will be played at the background to create the ambience that our customers will cherish.

For instance; if you own a coffee shop, you can strike a marketing partnership with a coffee producing company or coffee wholesale distributor to supply you assorted coffees and then sell to your customers before making payments.

With that, you can comfortably order as much coffees as possible since you are not paying on cash. Our Customer Retention Strategies Ways to Improve Our Customer Experience When it comes to retaining your customers in any business, you must work hard to continue to meet and even surpass their expectations whenever they buy your goods and services from you.

The success of any business is directly proportional to the numbers of repeated business they are able to generate. If a company is able to achieve over 60 percent retention the company will sure experience huge turn over.

These are the ways we intend utilizing when it comes to improving our customer experience so that we can create a good impression and generate repeated sales from them: Ensures that our coffee taste good and neatly served at all times Ensure we get feedback from our customers at all times Give our customers the flexibility to choose from a wide range of assorted coffee.Wisconsin Architect features the work of Wisconsin architects.

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Marketing Strategy Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it.

Choose a growth strategy and the growth vector you want to pursue. After having gathered this set of information, you will have got a feeling for the type of growth that is demanded. Based on this information, you can then decide which growth strategy to implement.

Roughly, you can subdivide strategies into (1) organic growth and (2) inorganic growth. 1. INTRODUCTION OF STARBUCKS COFFEE The company, Starbucks Coffee was initially incorporated in the year by 3 entrepreneurs in Seattle where the business of the company is mainly selling whole bean coffee.

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