An introduction to the analysis of the media

Activities include, but are not limited to: If it is a large system involving many different departments, maintenance and support may be needed for a longer time.

An introduction to the analysis of the media

Media and Cultural Industries - 15 credits Media and Cultural Industries - 15 credits The aim of the module is to outline the major conceptual and empirical questions raised by work on the political economy of the cultural and media industries and on the sociology and anthropology of cultural and media production, to examine the changes that have taken place in the cultural and media industries under the impact of technological change and marketisation since the s and to explore the questions these changes raise for public policy.

Students will be introduced to the major themes and arguments in the political economy of culture and media, the sociology and anthropology of cultural and media production. Changes in the organisation of the cultural and media industries over the last 25 years will be discussed and current debates on public policy in the areas of culture will be explored.

Media Users and Cultural Institutions The aim of this module is to develop knowledge and understanding of a range of methodologies for the analysis of media users and institutions.

The module focuses on critically discuss how qualitative, quantitative and mixed methodologies are applied, identifying their strengths and shortcomings. Understanding Modern Media Understanding Modern Media The aim of this module is to develop a critical understanding of key concepts and advanced debates relevant to the understanding of modern media, with a focus on the role of media and communications systems in both the historical formation of modern societies and their contemporary transformations under the impact of the Internet and digital platforms.

Texts and Digital Platforms Researching Communications 2: Texts and Digital Platforms The module is designed to introduce students to state-of-the-art research methods that are applied for the analysis of media and communication content and output, both on traditional as well as on new, digital platforms.

Apart from providing the students with critical overview and discussion of strengths and weaknesses of these methods, both quantitative and qualitative, the module enables them to explore their practical application in adjacent workshops.

Politics of Representation - 15 credits Politics of Representation - 15 credits The aim of this module is to develop a critical understanding of current debates and advanced research about the politics of representation and to develop the skills relevant to the analysis of the involvement of media and cultural forms in social inclusion and exclusion.

An introduction to the analysis of the media

An indicative list of topics covered on the module includes discourse, power, knowledge; Stereotyping and the Other; Spaces of identity and belonging; Nationalism, racism and imperialism; Orientalism; Migration and the media.

Dissertation - 50 credits Dissertation - 50 credits The aim of this module is for the student to develop employability and academic skills relevant to conducting an individual research project and to undertake a piece of research on a communication or cultural topic of their choice, and pursue this research in depth and with rigour.

The final project should build on methodological skills developed in earlier projects. The module comprises of different components 1. Study and Employability skills: This is a series of ten lectures running in term one. A series of guest lectures from media professionals running in terms 2 and 3 Feb-June ; 3.

Introduction to Correlation and Regression Analysis

The Dissertation project conducted in Term 3. Taught sessions will include topics such as referencing, plagiarism, critical thinking, academic writing, research design, finding employment, applying for work, using academic skills in the workplace.

Weekly seminar sessions will include regular visits and talks by people working in media industries. The dissertation itself will be based on a topic proposed by the student and subject to the approval of the programme team. Key Debates in Media and Cultural Analysis - 10 credits Key Debates in Media and Cultural Analysis - 10 credits Semesters 1 and 2 The aim of this module is to introduce students to key popular and political debates and issues relating to the representation of contemporary social issues and social groups.

The module will use case-study representations drawn from a number of different media including television, film, print media, and online platforms to explore current debates through discussion and in-class textual and contextual analysis.

The module will include learning on topics such as race and ethnicity; class; gender; sexuality; poverty; religion; age; nation. Contemporary debates about how and why particular groups and issues should be represented will be considered across all of the sessions.

The Bioprocessing Summit

Digital Economies - 15 credits Digital Economies - 15 credits Semester 1 This module aims to examine the relationship between new social practices and old economic structures; it offers students an introduction to the economic sociology of digital media.

The Internet is playing an increasing role in the lives of people around the globe and in the process is transforming many aspects of the ways in which we interact; yet this is a landscape that is contoured in other respects by the structure of the global economic system.

While the primary focus will be on contemporary cases, the module will also seek to relate these back to classic issues in economic sociology. Marketing Politics - 15 credits Marketing Politics - 15 credits Semester 1 The aim of this module is to introduce students to the marketing of politics by exploring and analysing election campaigns from a contemporary as well as an historical perspective.

A major focus is on appreciating and understanding the increasingly important role of advertising, public relations and market research techniques, approaches and personnel in attempts to win and maintain voter support for candidates vying for public office.

Choose the right tool

This will be done through close analysis of developments in countries with some of the most high profile elections, notably the United States and United Kingdom.

The US hosts a large and globally influential industry of campaign consultants and their impact both at home and abroad will be reviewed and scrutinized.

The module will include learning on the following topics: Cultural Memory and Heritage Industries - 15 credits Cultural Memory and Heritage Industries - 15 credits Semester 2 The aim of this module is to introduce students to the politics of cultural memory and cultural heritage in the modern period.

The module examines debates around the temporal structures of modernity and the manner in which the past is used as a rhetorical and commercial resource in the cultural industries. The module will critically evaluate the rise of the heritage industries from national and global perspectives.

It familiarises students with major debates, theories and latest studies on issues, such as young people and digital media, social networking, identities, communities and relationships and online consumption.Introduction to Social Media and Digital Marketing Defining Social Media Social media websites and applications allow users to create and exchange user-generated content on the web.

An Introduction to Content Analysis [email protected]: Writing Guide and media studies, to literature and rhetoric, ethnography and cultural studies, gender and age issues, sociology and political science, psychology and cognitive science, and many other fields of inquiry.

Features a new chapter on sociological analysis that reveals how audiences use media in their everyday lives to manage social roles, relationships, and contexts Offers substantial updates to examples used in the book to reflect contemporary industry standards, textual forms, and audience behaviors.

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Identification of the novel, short story, play, poem, etc. (literary analysis paper, research paper on a literary subject) o Always provide the title and author of a text in the introduction of a literary. If you're going to work with big data, you'll probably be using R or Python.

And if you're using Python, you'll be definitely using Pandas and NumPy, the third-party packages designed specifically for data analysis.

Live IP Media Analysis Introduction to Live IP Video & Precision Time Protocol (PTP) Webinar. More on PRISM IP / SDI Media Analysis Platform. Address the ever-shrinking workspace.

Whether working in a tight editing suite or mobile truck environment – space is always at a premium.

How to Write a Text Analysis