Energy drinks market

Energy drinks are part of the broader soft drink category, which includes carbonated beverages, fruit and vegetable juices, bottled water, sports drinks, beverage concentrates, ready-to-drink tea, and ready-to-drink coffee.

Energy drinks market

These beverages are intended to give instant energy along with providing mental and physical stimulation. The main ingredients, which helps in providing stimuli, is caffeine. Taurine is another major component, which is essential for cardiovascular Energy drinks market and skeletal muscle development.

On account of increasing health awareness and busy lifestyle coupled with growing consumer awareness regarding health benefits of the product are steering the demand for energy drinks in North America.

Such consumer behavior type is expected to drive further the overall demand. Consumption of alcohol mixed with these energy beverages is quite popular in urban areas. Energy drink manufacturers claim that these beverages reduce muscle fatigue, ease the mental process and protect heart health.

However, a scientific consensus is yet to be achieved to support these statements. Increasing health consciousness along with changing consumer lifestyle and rising awareness towards health wellness products are the key factors expected to steer future demand.

Market Research Solutions

These Energy drinks market have formed an integral part of social gatherings, parties, and celebrations. These substitutes are low in cost as compared to some of the energy products.

There has been rising concern over these beverages consumption on account of the caffeine presence. Excess use has been associated with health risks, which include sleeplessness, frequent urination, and abnormal heart rhythms.

Such health risks associated are expected to restrain global industry demand over the forecast period. These alcoholic energy drinks rapidly gained popularity among the party goers over the past decade. Also, lack of knowledge about the choice of drinks is expected to drive the market of alcoholic energy drinks.

The non-alcoholic segment is projected to witness high consumption growth rates and over take the alcoholic sector to emerge as the largest segment by next five years.

Growing awareness among the consumers about its benefits and the ill effects of consumption of its counterparts are projected to aid the global market. Product Type Insights The non-organic segment is expected to remain the largest product variant and is anticipated to account for a revenue USD Due to high intial market penetration and no specific focus on the target market, these products are projected to aid the market.

At the same time, lack of customer awareness about the choice of products and these happen to be cheaper than their counterparts. The organic segment is expected to emerge as the fastest product type segment in The growing consumer trend towards the importance of organic food and beverages in their dietary habits has positively influenced the segment demand in the industry.

The organic and natural energy drinks market will increase in countries such as Germany, China, India and UK, owing to increasing stringent regulations in the region.

Low-sugar energy beverages provide great opportunities to the industry participants in near future. There is a growing population of athletes and corporates, who consumes these products for an extra shot of energy to increase their performance.

This is expected to aid the growth of these products in the future. The teenager consumer category has been projected to observe moderate growth and penetration in the global market and the consumption of energy drinks by teenagers happens to be a status symbol for the population, which will increase the market growth over the estimated year.

Distribution Channel Insight Energy drinks demand in the on-trade sector dominated the global industry on account of well-established marketing channels and long-term collaborations with the sellers. Moreover, it is easily approachable to consumers in places like such as bars, coffee shops, hotels, etc.

The segment is predominantly characterized by free in-store sampling and bulk discounts requiring additional investments for advertisements and promotions.

Energy drinks market

Regional Insight Asia Pacific held the highest regional demand where young adult population mostly drives the market. India and China have shown significant growth in the retail sector, which shows ample opportunities for marketing the product in the region.

The rising popularity of sports in China has a huge potential for promoting their brand and create a sense of recognition and loyalty among the customer. The population in Thailand consider energy drinks as functional, in the sense that it helps them stay awake and work harder.

The North America energy drinks market has generated the largest turnover over the past several years. It was valued at USD Due to rapid urbanization, many people live a very hectic lifestyle in the U.31 rows · Within the global functional drinks market, energy drinks is the leading segment, which has .

Energy Drinks Market expected to reach more than average CAGR growth forecast period , Energy Drinks Market Categorizes by Type, Energy Drinks, Application, Packaging, End-User and Region | Energy Drinks Industry.

Market Research Reports, Data and Analysis on the Energy Drinks Industry, withEnergy Drinks Market Size, Market Shares, Industry Trends, and Company Profiles. Energy drinks have transitioned from being a niche product to one of the fastest growing product in the global drinks market.

This change has been brought by a . Industry Insights. The global energy drinks market was valued at USD 43 billion in The industry is expected to witness a high growth on account of growing consumer’s health consciousness and hectic lifestyle.

These beverages are intended to give instant energy along . Global Energy Drinks Market Insights, Market Size, Share, Growth, Trends Analysis and Forecasts for the $61 Billion Industry.

U.S. Energy Drinks Industry and Market - Statistics & Facts | Statista